How To Sell Your Home Without A Real Estate Professional

An effective sales strategy can help you sell your home privately, save on commission by using your social presence and engage with the audience.

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Make Your Listing Look Professional

In today's world, buyers go through several different mediums, including online listings and photos, newspaper ads, virtual tours, feature sheets, and a showing in person. If the online listing is not up to par, then a showing may never happen. If the online listing looks great, but the house is in terrible condition during a showing, then an offer may never come. Every step is important. During a showing, dress the part by looking professional, and some simple staging of your home and a deep clean are essential. Most people know that staging is about de-cluttering and de-personalizing. Hiring professionals like photographers and stagers, and if necessary, renting a storage unit, are smart investments.

Do-It-Yourself vs. Real Estate Professional

here has always been a small percentage of people who want to sell their home on their own with no assistance. While admirable, this is not necessarily a good idea for most people, as they will want professional help when selling their home, their most valuable asset. When all of these services are bundled together, there is a consistent experience and often a cost savings versus buying the same services individually. 

Price Your Home Wisely

Pricing incorrectly is one of the biggest mistakes made. I commonly see prices based on insufficient information, and emotions. Often a home seller has a neighbour who sold for a record price, and based on this single sale, they think their home is worth much more than any buyer would ever pay for it. The best way to price any home for sale is through a full real estate appraisal done by a licensed appraiser. This is a professional, unbiased report containing all the sold properties in the area (CMA), and the appraiser's guidance on pricing. To get a free CMA report from Exceeds Realty click here.

Avoid Legal Problems

I've had some very strange questions about this over the years. Clients have even asked if it is legal to sell a house privately. I give my clients one piece of advice to avoid any legal problems - don't sign anything until your lawyer has reviewed it. In a private sale, the lawyer is a very important part of the process. It is the lawyer who draws up the purchase and sale agreement, holds the deposit, and makes sure the transaction runs smoothly. When selling privately, one of the first phone calls should be to a lawyer. With the help of a good lawyer who understands the process, there is no need to worry about any legal issues when selling privately.


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